Many concepts look cool on website construction, but a little scrutiny will reveal its fallacy. There are also some rules that seem to be logically clear, but they don't actually meet the actual needs of the user experience design. Today, the website construction team of Scorpio summarized six common user experience design rules errors, hoping to help your design.

1, UX = UI?

Regarding the difference between UI and UX, it is not easy to fully explain it, but it is necessary to distinguish the difference between the two, and this is the first thing to be clarified.

UX design (user experience design)

UX design is a set of design rules and development processes that enhance the quality of the interaction between the user and the product itself. It involves work areas including content, testing, development, research and product prototyping, and evaluation of results. User experience design is a cognitive science practice process, but it is more digital.

UI design (user interface design)

In order to have a good experience, adjust the product interface to fully reflect its functional and visual resources, UI design is a set of systems that express product features and usability with digital elements. UI design requires developer assistance to optimize and adjust.

Looking at the characterization of the two designs, you will also feel that there is no design example, it is really easy to confuse. These features also illustrate the fact that the two designs do need to go hand in hand. Suppose you have a great product and the overall design is quite good. If this product is very laborious to use, then this is a manifestation of poor UX design. If the product is good to use, but not visually pleasing, then the short board is in the UI design.

2, mobile browsing, you should use the mobile APP

UED

More and more companies are starting to develop mobile apps, which are almost standard. The nature of the products and services of some companies determines that their products must do this, and these are not mentioned. In addition, a considerable number of enterprise products and services actually rely on the browser, and when you open their website on the mobile device, the website will remind you that you must install the app to browse content. Sorry, I don't want to be like this.

The mobile app should be a complementary option to the browser. It does not allow the browser to browse the content and force the user to install the app in order to improve the load. It is a catastrophic user experience design. This behavior is a disrespect for the user.

3. Keep the old content intact

Its practical "outdated" term to describe this content is more appropriate. Even if you want to redesign a retro-style website, the many things that have accumulated in the past can't be easily abandoned.

Simply keeping the old site content intact, or ignoring potentially outdated content, is not appropriate because it can be a huge burden on the site and certainly an important opportunity. The content of these websites will still have a large number of users to visit. For the creators of the content, this part of the traffic is recognized by them, and it is also a test of the user experience of the website. After the website is revised, this part of the content may not match the style, so you need to do a lot of work.

Re-analyze the styles and settings before and after the revision, organize all the content information and analyze the styles and styles you are currently using, and check whether the new styles are compatible with all the content. Check the image size, custom elements and other designs. Elements, make sure they match the new design and review all the styles to see if they match the new design. The core of this is the user experience. If the content is not adapted when the design changes, it will bring a bad user experience. And such a design is also a failure.

4. Market-based design

Material Design is indeed an excellent design specification that has swept the entire design community in recent years. This set of design rules is very detailed and shows great vitality in interaction design.

Its excellence is obvious to all, and it is indeed impossible to reject from the design concept to the actual effect. But at the moment your website doesn't have to be this style. Switching to Material Design at once is a drastic and radical change to your product, which can be an expensive adventure.

The design change should be a gradual process, starting with simple testing and integration, step by step, and will eventually lead you to the design you want. There are no shortcuts to design revisions.

5, the design is very important, the performance is discussed again

The actual performance of the products we design can not be ignored. While it's fun to explore new tricks with the latest design tools, many of them are not optimized for performance. The cool effect can certainly attract users, but it also masks the performance shortcomings.

Take a look at this infographic from the NCC Group and pay attention to the relationship between tools and how the site is built and performance. Take a closer look at this chart and you will understand the direction of improvement in different stages of design.

6, starting from the results of the design

In many communities that explore user experience design, it's often a good idea to start designing with important results, such as mail registration pages, checkout pages, sales pages, contact pages, and more. This is not completely wrong, but there should be a better entry point.

This design approach lacks a complete and stable perspective. At this time, we need an average user. When you set the average user, the conversion rate of the entire design and various UX indicators can be better regulated. Re-examine the process of login or sales of the entire product from the perspective of the average user, sort out common problems, and find the crux.

Look at the entire product from the perspective of an actual user, rather than looking at the height of the designer and developer from the top down. This will make your website or APP more effective and closer to the user, and more in line with the true rules of user experience design. To be frank, there is no way to verify and review step by step from the perspective of the average user or the average user.