In recent years, the most popular topic in enterprises has been the transformation of traditional corporate websites into the Internet. However, traditional enterprise Internetization is not as simple as it is supposed to be. It is a complex project. The Internet transformation of enterprise websites involves many problems. For example, enterprises must build a set of virtual and real-life, online and offline interaction management through the systematic Internet thinking system based on the deep understanding of the development characteristics and essence of the industry. system. Here, Scorpio sums up the six major concerns of the Internet transformation of traditional corporate website construction.
First, the positioning of the website should be reasonable
The first thing to understand is what role the website should play. The order positioning of the order-type, trade-oriented companies and group companies is definitely not the same. To make a simple analogy, the Yili Group's website does not need to implement online ordering of products. He even said that it is okay to list his products on the website, because for the Yili Group, Kung Fu is offline. The website is just a icing on the cake for it. For companies with foreign trade, the website is very necessary, because the foreign trade website is an important marketing channel.
Therefore, for different companies, the positioning of the website is not the same, can not blindly envy other people's website fancy or full-featured, the best for their own is the best.
Second, the foreign trade website construction plan is not to spend as much as possible
Many foreign trade website construction companies can talk about the business when they are talking to customers, and then they can blow the price to a high level, and then raise the price to a very high level and then from the salesman to the network company can get rich commissions and benefits.
Third, pay attention to details in the construction of foreign trade websites
In the face of users, foreign trade websites must have a good user experience. A good foreign trade website must have a common advantage that the user experience is good. The good customer experience here does not mean the fancy of foreign trade websites, but refers to the most convenient customer visits in the construction of foreign trade websites under the guiding principle of foreign trade website positioning, so that customers can find what they need in the fastest and shortest time. information.
Basically, we should pay attention to the following six aspects:
1. The overall color of the foreign trade website of the enterprise should be fully consistent with the corporate image. We have seen many foreign trade website styles and corporate image styles are different. When users visit the website, they often cause a disconnection between your company's image thinking.
2, the company's foreign trade website should be the fastest and most convenient for customers to visit. For example, in China, it is necessary to consider the interconnection and interoperability of the North-South Telecom Netcom, either by using the mirror site separation method or by purchasing foreign space, because the speeds of the telecommunications and the Netcom are balanced. As for export-oriented companies, it is necessary to sort out the distribution of your customers. For example, in the market facing the European continent, German space is a good choice. If it is South America and Africa, the US virtual host is the first choice. China's export bandwidth is very limited. Often many other countries are unable to access websites on domestic servers. Therefore, it is the most unsatisfactory to put the foreign trade website in China.
3. The language translation of the foreign trade enterprise website must be professional, and professional translators should be hired to translate in different languages. Very simple, your website is to be seen by your foreign customers. His language habits are different from the habits of using foreign languages. Here you can think about it and we often deal with some foreigners. Do you feel awkward when they speak Chinese and use Chinese characters? That's right, and vice versa. If you use non-professional translations and casual English websites, your customers will feel blunt when they browse, and they will not even trust your website. The website, then the possibility of reaching a deal with you will be minimal.
4. Enterprises that are building foreign trade websites must conform to the aesthetic habits of your customers. In recent years, the construction of domestic foreign trade websites has experienced simplification, complexity, and the Korean style that is now popular. However, foreign trade website construction does not need this, foreigners prefer a simple and simple website style. This is related to the meticulous and rigorous style of work of European and American customers. Foreign users rarely come to the mainland to inspect, a lot of information is learned through the website. If the company is small, it should make an atmosphere on the website to show the strength and professionalism of the company. If the company is big, it should show its own. Qualification and strength. Foreign trade website construction company is best to refer to the world's top 500 corporate websites, with the simplicity of the atmosphere as the beauty, simple but not simple as the guiding principle.
5, the content of the foreign trade website should be meticulous and perfect, such as the website that sells equipment, then you can spend more time describing the various parameters and usage environment of the equipment, so that the more detailed the data, the more complete the first, the lower your potential The customer's doubts, followed by the professional image of the company and your website, make it easier for potential customers to accept you. The construction of the foreign trade website should enable users to find your contact information very conveniently. When the customer is interested in your product, it will be convenient to contact you with the mouse click, whether it is mail or msn or Yahoo Messenger or phone. Or by fax, etc., it is not appropriate to lose potential orders because of imperfections in these details.
6, clear navigation structure, site map, site search function is very important. People are lazy, and there are too many content on the website. Then you need a clear navigation structure and website map to guide customers, so that customers can find the content they need. If the navigation and website map don't work, then the search inside the station. The importance is brought up. After all, let your customers use a few mouse clicks and pull the screen to find the product or information they want quickly. Naturally, you are not far from the order. The above are the issues that should be paid attention to in the construction of foreign trade websites. I hope that foreign trade companies can achieve a foreign trade website that they are satisfied with. Of course, if you have finished an ideal website, don't forget to carry out a comprehensive foreign trade website promotion program, just like a five-star hotel, open in the mountains, but ask others to live. So be sure to promote your website. If you don't promote it, you can't build it. After the establishment of the station, only effective and persistent efforts will make the website really bring you benefits.
