First, look at the basics of weights, inclusions, snapshots, domain name time, servers, etc.

1. Weights and inclusions reflect the overall strength of a website and the size and strength of the seo team.

2. If the snapshot is not new, it means:

A. It may be that the website is not updated well, which means that its operation team or individual is lazy and does not insist on updating the website content.

B. It may be that an error has occurred or the title of the first page has been modified. The former is likely to be large.

3. The length of the domain name has a certain reference value.

4. Whether the server is domestic or offshore, whether it is independent IP or non-independent IP, is a dedicated server or space, which will affect the opening speed of the website and the user experience of the website.

Second, see rankings and projected traffic

1. The home page and column page keywords have a good ranking directly reflecting the strength of the seo team.

2. Ranking of content page keywords:

A. The high-ranking high-receipt website has a good ranking of multiple internal pages. It is normal. Otherwise, it means that the strength of the seo team is not high. It is very likely that the website will be K. If you don’t know the website is processed by K. method.

B. The weight is not high. The websites with low inclusions have a large number of internal page keywords with good rankings, which generally means that the seo team or individual level is good.

3. According to its industry characteristics, determine the possibility and size of direct access generated by non-seo optimization.

Three, see keyword layout

Now let's talk about how to analyze keyword layout.

1. Look at the keywords placed on the homepage of the website, whether it is a core word or a long tail word, and how competitive it is.

2. Look at the column page whether the keyword is a core word or a long tail word, how competitive is it, because many people only set keywords on the front page of the website, the column page directly calls the keywords of the home page, which is not conducive to this. The weight is increased because it directly distracts the weight of the home page.

3. The content page keywords mainly determine whether the inner page keywords are controlled and optimized by looking at the setting of the inner chain and the inner chain anchor text.

Four, see the homepage of the site, the section page label, and the content page label

Whether to standardize the standard, the importance of the title need not be said, I believe that every seoer knows. Describe whether keywords are included or not.

Five, see the chain outside the chain

1. The friend chain mainly depends on the number of links, the number of links, the proportion of related industry friends, the setting of anchor text, and the personal recommendation is not to exceed 20.

2. Look at the quantity in the outer chain, the quality is very important. A high-quality outer chain can replace 2-3 pseudo-original articles.